Shortly after I moved from Syracuse, New York to San Francisco, I joined the startup Joyus, the very first video based e-commerce company. As one of the earliest hires, I helped build the production department from the ground up, established workflows, created the look and feel of the videos, and coached the on camera talent. Long before the rise of influencer marketing, we were creating it.

From there, I joined Sephora where I spent several years producing, directing, and creating content that reflected the brand’s identity and cultural relevance. My team acted as an in-house agency for the company, supporting every department’s video needs.

I later went on to Kendo Brands Inc. to become the first Director of Video for Fenty Beauty & Fenty Skin. I built and led the video department while overseeing the brand’s creative strategy and vision.

While I loved working in-house, I’ve become passionate about helping a wider range of brands and creators bring their creative business needs and stories to life. Today, I offer creative direction and production support to those who want to elevate their online presence, connect with their audience, and create content that truly resonates.

I spend time between San Francisco and Mexico City and am often traveling, experimenting in the kitchen, shooting film, or spending time outdoors.

Disponible en español.